Right now we’re in the aftermath of Election 2016, with President-Elect Trump heading for the Oval Office. Added to what’s happened to Congress, climate protection is likely to be under heavy attack. Who, then, is our audience for doing what? And how should we talk to them about the issue? First, a little more context. […]
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U.S.A. 2019: Rebirth?
This update of a piece originally titled “U.S.A. 2016, Death Spiral or Rebirth?” seems like a good one to review as we move into 2019 with a newly Democratic House, as Democrats all over the country take their seats, from legislatures to governors’ mansions. These days in the U.S. are, as my old friend Tom […]
“Corporate Welfare:” Kidnapped and Brainwashed
Now that Speaker Boehner is stepping out of the picture, we can expect even more slash and burn tactics from the House, promoted with truly alarming language. But more dangerous, in my view, is the way already familiar language will be hijacked to fit the Right’s agenda. For example, not too long ago I noticed […]
Say: “Smart on Prison Dollars” not “Smart on Crime”
With recent reports that aspiring presidential candidates Scott Walker, governor of Wisconsin and Senator Marco Rubio, have both bucked the growing wave of bipartisan agreement about reforming criminal justice in this country, suddenly what looked like a slam dunk reform movement may be in jeopardy again. Up until recently, there has been a growing bipartisan consensus […]
Some Groups Served
Many nonprofit organizations,their media staff, church groups, educational institutions or individuals representing them, have been served by The Metaphor Project since its founding in 1997. Widely recognized within the progressive community, the MP is also listed in online framing resource rosters by such organizations as The Commonweal Institute, In These Times (under Message Shapers in […]
What People Say
“Thank you Susan! Your help was invaluable and I really appreciate your efforts. I am sure that our [conference] attendees benefited from the [American Framing] process.” —Pam Wiseman, Executive Director, New Mexico Coalition Against Domestic Violence “As a journalist I highly recommend Susan’s training. She can really help your group come up with the language […]
Say: Cut Military ‘Corporations’ Instead
Right now all eyes are on the “fiscal cliff” debate. So far, the focus seems limited to domestic spending cuts and taxes. Many Americans feel that military spending ought to be cut instead. Unfortunately, the way we shape our demand for that shift often fails to be heard. Why? There are many reasons for our […]
Re Iran: Say ‘Think Outside the Box!’
Despite some positive recent reports, the struggle with Iran could still spin out of control. That could destroy every bit of progressive gain we in the U.S. made this year, to say nothing of other, even more horrible outcomes. Even if signs from all parties, the Iranians, the U.S., the Israelis, and others, strongly suggest […]
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