The Metaphor Project

 VIP Frames

NEW: Please visit https://www.youtube.com/@whyfactsmatter to see our collaborative video work with The Why Facts Matter Collective, (most recent PSAs on top row) and don’t miss our Climate Action PDF available at “Grow Your Impact! 

To see our latest suggestions for other frames that respond to fast breaking news, please check our pages on Twitter and The Metaphor Project on Facebook. You may also post a request for a frame on our Facebook page. In addition, now that President Biden and Vice President Harris are vigorously pursuing the positive changes our nation so desperately needs, we particularly recommend that you use some of the language we suggest in the following tools on our website, and similar words you might think of yourselves:

https://metaphorproject.org/tools/american-change-language/

https://metaphorproject.org/tools/american-breakthrough-language/

Re #GunViolence:  Say: “We need better #GunSafety laws!”  Avoid talking about “gun control,” if you want to counter NRA-induced voter panic re owning any guns at all! Americans fear “control!”

Re War & Preparing for War: Say #WarFails but #PeacebuildingWorks

Re Crimes by federal officers and local police: Say #ProtectOurAmericanRights!”

Re Crimes by police: Say:” #ShiftPoliceFunding to (your choice),” not “#DefundthePolice. “Defund” scares Americans—it’s a big gift to the #GOP! 

Re Covid-19: #TellTheCovidTruth, your “liberty” or my life? #WhoseLiberty?

Re Investigations: Say: #PatriotsInvestigate, #BootlickersLie

Re Impeachment: Say: “#PatriotsImpeach;#BootlickersComplain!”

Re lobbying Biden on energy policy: Say “We want #CleanEnergy,” instead of “green energy.” All Americans want to be clean.

*Re calling Pentagon climate action “war on climate change:” Say “#DefendUSfromClimateDamage!”

*Re framing climate action for the general public in 2022:” Say “We need #ClimateSafeProfits, not #ClimateDamageCosts!”

Re #ClimateChange: Say “Stop climate damage! Restore the rules that protect us all!” or Say “Make rules that cut #carbon!” Never say “regulations.”

Re #Carbon rules: Say “We want a Carbon fee & Dividend rule!” Never say “carbon tax!“ It isn’t one, and you can kill the rule by calling it a tax! DOA!  Fossil fuel companies pay a fee. Citizens get reimbursed for higher prices. For more info, see: https://citizensclimatelobby.org/basics-carbon-fee-dividend/

Re #Immigrant/ChildAbuse: Say “Save the children and our American honor!” “Protect parents without papers! Keep families together!”

Re the Alt-GOP Slogan “Socialism or Freedom:” Say “We want #TrueAmericanFreedom, not GOP fakes!”  (for more on this: see Being Clear About What #TrueAmericanFreedom Means!

 

 

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Susan C. Strong offers practical guidance on “speaking American” about your issues and framing lively political messages that spread.

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