Making a breakthrough is an important piece of the ideal American story. Just before Representative Dennis Kucinich voted for the recent health insurance reform bill, he told Esquire.com (esquire.com/the-side/qa/dennis-kucinich-health-care-bill-032210) about the breakthrough that led him to do it. Hope for future health care reform bills revived because of it. Now, lined up on the political […]
Search Results for: ideal American story
Why ‘Speaking American’ Really Matters Now
Right now, in the light of President-elect Barack Obama’s historic victory, almost everyone on the left is focused on what new and good things our government might do in the next four years. Policy proposals are multiplying geometrically, laid out in page after page of abstract, jargon-laden detail. The primary audience for these messages is […]
Speaking American About Economic Justice
(Published in Words That Work: Messaging for Economic Justice, a joint project of Tides Foundation and Spin Project) Today, success in promoting economic justice demands that we speak honest American. To be heard above the public din, we need to be able to reframe our own messages as part of the best American story. We […]
Who We Are
Founder and Executive Director SUSAN C. STRONG, Ph.D., founded the Metaphor Project in 1997, to assist progressives and liberals in mainstreaming their messages by framing them as part of the ideal American story. She is also the author of Move Our Message: How to Get America’s Ear. She brings a broad range of experience to her […]
Stopping the Mega-Corp Coup
What could make Americans say “enough!” to mega-corporations’ meddling? Examples of it are everywhere now: the attempt to privatize water in Detroit, massive cuts to public education in Mississippi, Burger King’s tax evading move to Canada, to name just a few. (1) Their goal? Extracting the last dollar of corporate profit from increasingly desperate people […]
Popping The Have’s “Credibility Bubble “
These days it’s pretty much agreed that our country is at risk of a double dip recession or even a full-fledged depression. Yet astoundingly enough, some “Have” members of Congress were unwilling to extend unemployment benefits or provide aid to the states without new cuts elsewhere. Deficit Delirium and Fear of Creeping Socialism are the […]
Framing Earthgate After Copenhagen
OpEdNews Original Content at www.opednews.com/articles/Framing-Earthgate-After-Co-by-Susan-Strong-091215-155.html Please scroll down to see the article, which is an updated version of an earlier MP Post with a different title. December 16, 2009 Framing Earthgate After Copenhagen By Susan C. Strong, The Metaphor Project, www.metaphorproject.org/ Lately we’ve been hearing a lot about the need for more preventive health care, […]
Smart Healthcare Includes Preventive Earthcare
Lately we’ve been hearing a lot about the need for preventive health care, and rightly so. Private insurance companies have been unwilling to pay for it (what were they thinking?), and the uninsured can’t afford it. We taxpayers end up covering the high cost of the emergency room result. However, the price of ignoring preventive […]
Talking Opportunity in America
To create change, we must frame our messages as part of the hopeful American story -a story about what America should be. Fortunately, telling this story isn’t much of a stretch, because it authentically is our dream: a fair nation that consistently creates prosperity and protects opportunity for all. To best tell this story, we […]
Framing Our Climate March Messages to Persuade: September 2018
On September 8 there will be climate marches all over our planet. The date has been chosen, no doubt, in order to increase pressure on and publicity for The Global Climate Action Summit four days later in San Francisco. Here in California, Mark Baldaserre, CEO of the Public Policy Institute of California, has commented that […]