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You are here: Home / Archives for organizing

July 31, 2017 By Susan C. Strong

How to Write Slogans That Move! (Better than “a better deal!)   

When they aren’t reacting to Trump’s latest outrage, people are  talking about the Democrats’ horrible new slogan, “a better deal.” Winning the ’18 election for a better House is one of the most important ways we can fight back. For that the Democrats need a much better slogan.  Even “Get a better deal—go Blue in […]

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Filed Under: American Politics Tagged With: 2018 election, campaigns, Democrats, framing, House, messaging, metaphor, organizing, slogans

June 14, 2017 By Susan C. Strong

Say “Build a common sense American future!” 

Right now there seems to be no common agreement in our country about what kind of future we want. Just keeping up with the news is deeply depressing for us. But the other day I had two insights. The first: the country we were on November 7, 2016 is still very much alive, even though […]

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Filed Under: American Politics Tagged With: ACA, ACHA, austerity government, criminal justice reform, drug war, energy, fostercare, framing, GDP, GOP, healthcare, Kansas, OPEC, organizing, ParisAccord, Trump, undocumented

April 3, 2017 By Susan C. Strong

Framing Our March Messages to Persuade

This year April is march month: the Tax march on 4.15, the Science March on 4.22 and the People’s Climate March on 4.29. As a tactic, marching does create a highly visible sign of resistance. Large numbers of people have made it a priority to drop whatever they do on Saturdays and show up in the […]

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Filed Under: American Politics Tagged With: American, Bernie, climate, DCpoliticians, framing, metaphor, organizing, persuasion, potustaxforms, Ryancare, science, stories, strategy, tactics, Trumpcare, truthbites, vision

January 30, 2017 By Susan C. Strong

Getting Heard Beyond the Choir

Getting Heard Beyond the Choir by Susan C. Strong Foreword: Although events are moving faster every minute in our country right now, it is still true that we need to get heard well beyond the choir, even as the “choir” swells with each new outrage. For example, impeachment will require very broad public pressure to […]

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Filed Under: American Politics Tagged With: AmericanValues, ClimateChange, Congress, Dictatorship, framing, GOP, Impeachment, Language, organizing, Resistance, Trump, voters

December 3, 2016 By Susan C. Strong

Say: “Clean Energy Jobs Now!”

Right now we’re in the aftermath of Election 2016, with President-Elect Trump heading for the Oval Office.   Added to what’s happened to Congress, climate protection is likely to be under heavy attack. Who, then, is our audience for doing what? And how should we talk to them about the issue? First, a little more context. […]

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Filed Under: American Politics Tagged With: CanDo, clean, climate, coal, competition, Congress, economy, energy, fossilfuels, framing, innovation, Jacobson, jobs, organizing, Paris, poisoning, pollution, solar, technology, Trump, voters, wind

October 15, 2016 By Susan C. Strong

Re Climate Action: Stay Tuned for an Update of this Blog Post!

Note to Readers: The original title of this blog post was Re Climate Action: “Protect & Prevent” or Make War & Control,” and it assumed that Clinton would win the 2016 election. But I am now working on an update of this piece, since Trump won the election instead. Check out this space again in […]

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Filed Under: Environment & Sustainability Tagged With: 2016Election, CleanEnergy, ClimateAction, ClimateFraming, ClimateMetaphors, EnergySecurity, framing, InnovationChallenge, InsuranceMetaphor, LocalJobs, organizing, President Hillary Clinton, ProtectPrevent, TalkingIsNeeded, WarControl

June 25, 2016 By Susan C. Strong

Redeem Our Nation’s Honor!

This season of extreme political discontent in the U.S. A. has thrown a harsh new light on what I used to call “the ideal American identity story.”  That story goes like this: we’re the country whose people share ideals like freedom, equality, justice, and rule of law for all. I believe it is still true […]

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Filed Under: American Politics Tagged With: backcasting, bigotry, equity, framing, IdealAmericanIdentityStory, IdealAmericanValues, inclusion, intolerance, messaging, new stories, organizing, racism, redemption, respect, solidarity, stories, unAmerican violations

October 2, 2015 By Susan C. Strong

“Corporate Welfare:” Kidnapped and Brainwashed

Now that Speaker Boehner is stepping out of the picture, we can expect even more slash and burn tactics from the House, promoted with truly alarming language. But more dangerous, in my view, is the way already familiar language will be hijacked to fit the Right’s agenda.  For example, not too long ago I noticed […]

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Filed Under: American Politics Tagged With: big oil, Buffett, climate chaos, Congress, corporate welfare, energy, framing, hijacking, Kochs, organizing, regulations, subsidy, taxpayers, wind turbines

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