The Metaphor Project

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Say: “Move America Forward?”  

In the first Democratic presidential debate, Andrew Yang proposed a slogan, “Not left, not right, forward!” The next day I corrected it on Twitter  to be “Forward, not left, not right!” My explanation for this change was familiar to my readers: always put the positive first. But today I’m suggesting a far more important edit: […]

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GOTV Plus: Revisiting How to frame it “American” Now

If you are doing GOTV this fall, you will be given a party script, of course. But it’s always good to have some more ideas about what else to say, if you get into a real conversation. So here is some review on how to “speak American” now. These days the political framing challenge we […]

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How to frame it “American” Now

These days the political framing challenge we face is greater than any we’ve faced in a long time. While it is absolutely vital to avoid repeating the frames, words, and memes our president tweets or uses in any way, shape, or form, even to negate or critique them, there is a great deal more we […]

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Say “Build a common sense American future!” 

Right now there seems to be no common agreement in our country about what kind of future we want. Just keeping up with the news is deeply depressing for us. But the other day I had two insights. The first: the country we were on November 7, 2016 is still very much alive, even though […]

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