In the first Democratic presidential debate, Andrew Yang proposed a slogan, “Not left, not right, forward!” The next day I corrected it on Twitter to be “Forward, not left, not right!” My explanation for this change was familiar to my readers: always put the positive first. But today I’m suggesting a far more important edit: […]
How to Write Slogans That Move! (Better than “a better deal!)
When they aren’t reacting to Trump’s latest outrage, people are talking about the Democrats’ horrible new slogan, “a better deal.” Winning the ’18 election for a better House is one of the most important ways we can fight back. For that the Democrats need a much better slogan. Even “Get a better deal—go Blue in […]