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You are here: Home / Resources / Move Our Message: How to Get America’s Ear

Move Our Message: How to Get America’s Ear

Move Our Message: How to Get America’s Ear can help you make change happen.

It’s packed with practical guidance on “speaking American” about your issues, connecting deeply with your audience, and framing lively political messages that spread.

Based on The Metaphor Project’s time-tested methods and tools, the book offers a systematic, up-to-date approach to mainstreaming our messages. See the back cover copy and Table of Contents below for more detail.

All proceeds from book sales support our pro bono work.

Publication Date: Jan 17 2012
ISBN/EAN13: 0615548776 / 9780615548777
Page Count: 172
Binding Type: US Trade Paper
Trim Size: 5.5″ x 8.5″
Language: English
Color: Black and White
Related Categories: Political Science / Political Process / Political Advocacy

 

Back Cover Copy

Politics/Current Affairs

Make Change Happen!

Move Our Message: How to Get America’s Ear is
packed with practical guidance on:

• “Speaking American” about your issue
• Connecting deeply with your audience
• Framing political messages that spread

“The Metaphor Project has been a terrific resource for us!”—Richard Reid, CityWatch Activist, Salem, Oregon

“We will be working with your model as we address national and local issues here.”—Melissa De Haan, Instructor, Colorado Mountain College

“I so appreciate your insights on language.”—Andres Edwards, Author, Thriving Beyond Sustainability.

“Thanks for your always useful pointers.” —Michael
Nagler, Author, The Search for a Nonviolent Future

Susan C. Strong, Ph.D., founder of The Metaphor Project, has been helping progressive and liberal activists main-
stream their messages since 1997.

Published by The Metaphor Project

Table of Contents

INTRODUCTION

PART I: AMERICAN FRAMING GETS AMERICA’S EAR

CHAPTER 1: Why American Framing Gets America’s Ear

CHAPTER 2: American Stories You Can Use

CHAPTER 3: More Answers for Critics, Rebels, and the Confused

CHAPTER 4: Some Mighty Metaphors and How They Happened

PART II: MORE AMERICAN FRAMES THAT STUCK

INTRODUCTION TO PART II

CHAPTER 5: On Framing American Politics

Countering the Right’s “American” Con
Cards on the Table!
American “Truth Bites”
The Story That Works
Our One Big Family Frame

CHAPTER 6: On Framing Peace:

Framing Obama’s Biggest AfPak Mistake
Re Iran: The ‘Cool It’ Option
Talking About Iraq
U.S. Moral Integrity Demands Crime Metaphor

CHAPTER 7: On Framing the Environment and Sustainability

Framing Earthgate After Copenhagen
An 11th Hour Sequel
Framing Sustainability for the American Mainstream

CHAPTER 8: On Framing Social and Economic Justice

Say “Rules,” Not “Regulation”
The Grass Roots Stimulus Story
Talking Opportunity in America

PART III: HOW TO FRAME IT AMERICAN

INTRODUCTION TO PART III

CHAPTER 9: American Framing Tools that Add Oomph!

CHAPTER 10: The American Framing Steps: Our Secret

CHAPTER 11: More American Framing Tools

CONCLUSION

RESOURCES

American Studies

Metaphor and Social Change

Framing and Cognitive Rhetoric

Language and Media Work

APPENDIX I: Frames, Framing, and Metaphor Today

APPENDIX II: Some Metaphor Project Workshop Results

Metaphor Project Eco-Workshop Examples 1997-2002
Results of a Metaphor Project Workshop on Fair Trade 6.19.2001

APPENDIX III: Hot Issues in Framing

ACKNOWLEDGMENTS

ABOUT THE METAPHOR PROJECT

ABOUT SUSAN C. STRONG

ENDNOTES

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