Move Our Message: How to Get America’s Ear can help you make change happen.
It’s packed with practical guidance on “speaking American” about your issues, connecting deeply with your audience, and framing lively political messages that spread.
Based on The Metaphor Project’s time-tested methods and tools, the book offers a systematic, up-to-date approach to mainstreaming our messages. See the back cover copy and Table of Contents below for more detail.
All proceeds from book sales support our pro bono work.
| Publication Date: | Jan 17 2012 |
| ISBN/EAN13: | 0615548776 / 9780615548777 |
| Page Count: | 172 |
| Binding Type: | US Trade Paper |
| Trim Size: | 5.5″ x 8.5″ |
| Language: | English |
| Color: | Black and White |
| Related Categories: | Political Science / Political Process / Political Advocacy |
Back Cover Copy
Politics/Current Affairs
Make Change Happen!
Move Our Message: How to Get America’s Ear is
packed with practical guidance on:
• “Speaking American” about your issue
• Connecting deeply with your audience
• Framing political messages that spread
“The Metaphor Project has been a terrific resource for us!”—Richard Reid, CityWatch Activist, Salem, Oregon
“We will be working with your model as we address national and local issues here.”—Melissa De Haan, Instructor, Colorado Mountain College
“I so appreciate your insights on language.”—Andres Edwards, Author, Thriving Beyond Sustainability.
“Thanks for your always useful pointers.” —Michael
Nagler, Author, The Search for a Nonviolent Future
Susan C. Strong, Ph.D., founder of The Metaphor Project, has been helping progressive and liberal activists main-
stream their messages since 1997.
Published by The Metaphor Project
Table of Contents
INTRODUCTION
PART I: AMERICAN FRAMING GETS AMERICA’S EAR
CHAPTER 1: Why American Framing Gets America’s Ear
CHAPTER 2: American Stories You Can Use
CHAPTER 3: More Answers for Critics, Rebels, and the Confused
CHAPTER 4: Some Mighty Metaphors and How They Happened
PART II: MORE AMERICAN FRAMES THAT STUCK
INTRODUCTION TO PART II
CHAPTER 5: On Framing American Politics
Countering the Right’s “American” Con
Cards on the Table!
American “Truth Bites”
The Story That Works
Our One Big Family Frame
CHAPTER 6: On Framing Peace:
Framing Obama’s Biggest AfPak Mistake
Re Iran: The ‘Cool It’ Option
Talking About Iraq
U.S. Moral Integrity Demands Crime Metaphor
CHAPTER 7: On Framing the Environment and Sustainability
Framing Earthgate After Copenhagen
An 11th Hour Sequel
Framing Sustainability for the American Mainstream
CHAPTER 8: On Framing Social and Economic Justice
Say “Rules,” Not “Regulation”
The Grass Roots Stimulus Story
Talking Opportunity in America
PART III: HOW TO FRAME IT AMERICAN
INTRODUCTION TO PART III
CHAPTER 9: American Framing Tools that Add Oomph!
CHAPTER 10: The American Framing Steps: Our Secret
CHAPTER 11: More American Framing Tools
CONCLUSION
RESOURCES
American Studies
Metaphor and Social Change
Framing and Cognitive Rhetoric
Language and Media Work
APPENDIX I: Frames, Framing, and Metaphor Today
APPENDIX II: Some Metaphor Project Workshop Results
Metaphor Project Eco-Workshop Examples 1997-2002
Results of a Metaphor Project Workshop on Fair Trade 6.19.2001
APPENDIX III: Hot Issues in Framing
ACKNOWLEDGMENTS
ABOUT THE METAPHOR PROJECT
ABOUT SUSAN C. STRONG
ENDNOTES