OpEdNews Original Content at www.opednews.com/articles/Framing-Earthgate-After-Co-by-Susan-Strong-091215-155.html Please scroll down to see the article, which is an updated version of an earlier MP Post with a different title. December 16, 2009 Framing Earthgate After Copenhagen By Susan C. Strong, The Metaphor Project, www.metaphorproject.org/ Lately we’ve been hearing a lot about the need for more preventive health care, […]
Category: Environment & Sustainability
An 11th Hour Sequel
Published on Monday, October 1, 2007 by CommonDreams.org Leonardo DiCaprio’s new film, The 11th Hour is a valiant first crack at popularizing the facts about the whole ‘earth crisis’. It’s a good start on a very tough task, and there’s a great interactive, info-packed website,http://www.the11thhouraction.com too. The film’s hybrid genre, ‘disaster movie + expert testimony’ […]
The Goal: An Ecocide-free Economy
Leapfrog Climate Conflict Now
Earth Day in the U.S. usually means celebrating earth’s beauty, learning how to make our lives greener, and marveling at the smart cookies jumping in now with more ecologically friendly products and services. With Al Gore, Arnold (see Newsweek 4.16.07) and Tom Friedman (New York Times Magazine, 4.22.07) on board, we finally have some blue, […]
Framing Sustainability for the American Mainstream
(A Memo prepared for the Marketing Action Sub-Committee of the U.S. Partnership for the U.N. Decade of Education for Sustainability) For successful framing, we have to understand what motivates mainstream Americans. In general, economic success or opportunity is the most powerful motivator to get the American public moving toward sustainability, although it is best not […]
‘Eco-Friendly Persuasion’
“Speaking American”, Terrain, Fall ’03
The original piece by Linnea Due was published by the Ecology Center, 8/15/2003, on p. 38. It now appears in the blog linked here. TALK SOFTLY AND CARRY A big stick. The domino theory. Slippery slope. The Axis of Evil. A choice phrase like the Silent Majority, coined by Richard Nixon to counter anti-Vietnam war activism, can […]
Eco-Workshop Examples 1997-2002
Some creations generated from standard American themes or stereotypes: Balancing our ecological (or environmental) budget, getting rid of the ecological deficit or debt, relying on ecological deficit financing, calling for an ecological audit Moving from the ‘me generation’ to the ‘we generation’ ‘Pioneering a new green economy,’ ‘bioneering the new green economy’ Making, gearing up […]