Dear MP Network, Below is a short (611 words) op ed on getting to an ‘ecocide-free economy’ that I hope you will circulate, post, or publish widely. Please let me know if you or others you know post or publish it, so I can have a record of it. And pass that ‘ecocide-free economy’ sound […]
Re The Iran Trap
Dear Friends, Below are some remarks about the U.S. threat of war with Iran I recently made as a private citizen when visiting our congressional representatives here in the Bay Area. As these remarks were well received by our delegation, I’ve decided to share them with you via the MP Network. (I’ve included links to supporting documents or sites […]
Leapfrog Climate Conflict Now
Earth Day in the U.S. usually means celebrating earth’s beauty, learning how to make our lives greener, and marveling at the smart cookies jumping in now with more ecologically friendly products and services. With Al Gore, Arnold (see Newsweek 4.16.07) and Tom Friedman (New York Times Magazine, 4.22.07) on board, we finally have some blue, […]
Re Iran: The ‘Cool It’ Option
Most American progressives agree that a U.S. ‘preventive’ strike on Iran, nuclear or not, would be stupid, and self-destructive, as well as immoral and illegal under international law. Our challenge right now is to help foster broader public support for diplomacy, not war. So how should we talk to the media and mainstream public about it? Right now too […]
Wrong on Terror
Talking about Iraq
Dear MP Network, This post is in two parts: headlines with frames (no caps) followed by a rationale for the headlines. If you are in a hurry and you agree with my suggestions, you can skip the rationale, although it contains a few more ideas and frames (in caps) not included in the headlines. All […]
Framing Sustainability for the American Mainstream
(A Memo prepared for the Marketing Action Sub-Committee of the U.S. Partnership for the U.N. Decade of Education for Sustainability) For successful framing, we have to understand what motivates mainstream Americans. In general, economic success or opportunity is the most powerful motivator to get the American public moving toward sustainability, although it is best not […]
Speaking American About Economic Justice
(Published in Words That Work: Messaging for Economic Justice, a joint project of Tides Foundation and Spin Project) Today, success in promoting economic justice demands that we speak honest American. To be heard above the public din, we need to be able to reframe our own messages as part of the best American story. We […]
Talking Opportunity in America
To create change, we must frame our messages as part of the hopeful American story -a story about what America should be. Fortunately, telling this story isn’t much of a stretch, because it authentically is our dream: a fair nation that consistently creates prosperity and protects opportunity for all. To best tell this story, we […]
‘Eco-Friendly Persuasion’
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