These days the political framing challenge we face is greater than any we’ve faced in a long time. While it is absolutely vital to avoid repeating the frames, words, and memes our president tweets or uses in any way, shape, or form, even to negate or critique them, there is a great deal more we […]
How to use “#SharedSecurityWorks. #PreemptiveWarFails!” Now
With President Trump’s choice of Bolton as National Security Adviser and Pompeo for State, our country has reached a more dangerous place than ever, especially in the light of new U.S. air strikes on Syria. A wide range of Americans, even Republicans, have been appalled by the choice of Bolton, an open supporter of preemptive […]
What “#(Americans)StepUp _______” Can Do Right Now
Readers who follow me on Twitter and The Metaphor Project’s FB page may have noticed that as 2018 began, I started using the hashtag “#AmericansStepUp_______” or variants of it. (1) With it I identify news and frames about people, communities, or states countering DC folly with positive projects at home. The most recent example is […]
Say: “Stop the GOP war on America: (fill in the blanks). “
Emerging from a long stretch of social media push back, I’ve been thinking about something more permanent. How might we create an “umbrella” frame that would bring it all together in a form all of us can use? As Naomi Klein has shown, a key part of the “shock doctrine” is overwhelming the victim with […]
Reframe “climate change,” in 3 Steps!
When hurricanes Harvey and Irma blew into Houston, the entire state of Florida, and the Caribbean, they also blew a big hole in the EPA’s attack on clean energy. Pruitt’s claim that it was “insensitive” to talk about what actually caused so much damage fell flat too. Everyone who accepts climate science is more determined […]
How to Write Slogans That Move! (Better than “a better deal!)
When they aren’t reacting to Trump’s latest outrage, people are talking about the Democrats’ horrible new slogan, “a better deal.” Winning the ’18 election for a better House is one of the most important ways we can fight back. For that the Democrats need a much better slogan. Even “Get a better deal—go Blue in […]
Say “Build a common sense American future!”
Framing Our March Messages to Persuade
This year April is march month: the Tax march on 4.15, the Science March on 4.22 and the People’s Climate March on 4.29. As a tactic, marching does create a highly visible sign of resistance. Large numbers of people have made it a priority to drop whatever they do on Saturdays and show up in the […]
Getting Heard Beyond the Choir
Getting Heard Beyond the Choir by Susan C. Strong Foreword: Although events are moving faster every minute in our country right now, it is still true that we need to get heard well beyond the choir, even as the “choir” swells with each new outrage. For example, impeachment will require very broad public pressure to […]
Say: “Clean Energy Jobs Now!”
Right now we’re in the aftermath of Election 2016, with President-Elect Trump heading for the Oval Office. Added to what’s happened to Congress, climate protection is likely to be under heavy attack. Who, then, is our audience for doing what? And how should we talk to them about the issue? First, a little more context. […]
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