‘Speaking American’ is a specific Metaphor Project technique for framing liberal and progressive messages in a broadly accessible way at the values, ‘big idea’ level. It means using the same language that evokes the best American values‚ the ones we ourselves share—found in everyday American political communication.
For example, if politicians refer to ‘playing by the rules’ or ‘leveling the playing field,’ we all know they are talking about fairness. Fairness is a bedrock American value we all hold, even if the details of its expression or application vary. We can honestly use phrases like these to help open up political dialogue in our country. Even though some might counter that ‘life isn’t fair,’ fairness is still an important and widely shared American value. It may not convince the opposition, but it can rally our own supporters and appeal to the ‘persuadables.’