VIP News:

We help people build power and move issues with American storytelling words!

Now more than ever, check out our American Political Framing tools and resources on this site, my most recent blogs, my TEDx talk and our book (or ebook), Move Our Message: How to Get America’s Ear, (all accessible via links in Recent Posts or elsewhere on this Home page). Also, during 2021 we will continue our 2020 work on language with a group making freely available video shorts and PSAs. For more information about this, please visit our forthcoming updated Why Facts Matter website. When ready, the new url will be posted here.

Now that President Biden and Vice President Harris are vigorously pursuing the positive changes our nation so desperately needs, we also particularly recommend that you use some of the language we suggest in the following tools on our website, and similar words you might think of yourselves:

Please visit this site, https://www.youtube.com/@whyfactsmatter  to see our video PSA work with the Why Facts Matter Collective (newest posts on bottom of page) and don’t miss our climate action PDF available at “Grow Your Impact!

https://metaphorproject.org/tools/american-breakthrough-language/

https://metaphorproject.org/tools/american-change-language/

 And check out these other Metaphor Project resources too:

Susan Strong’s 2015 TEDx talk, “How Speaking American Can Help Save America,” still applies:

https://www.youtube.com/watch?v=CcxEYXHWxqs

Springing the GOP Trap

Framing Our Climate March Messages to Persuade: September 2018

How to use “#SharedSecurityWorks. #PreemptiveWarFails!” Now

What “#(Americans)StepUp _______” Can Do Right Now

Say: “Stop the GOP war on America: (fill in the blanks). “ 

Sad News: Laurie Saunders 1948 – 2019

The Metaphor Project is saddened to report the loss of our valued adviser, Laurie Saunders, and we are deeply grateful for the donations in her memory we have received. 

  … [Read More]