We help people build power and move issues with American storytelling words!
NEW: The Metaphor Project has a new dedicated Facebook page, as of a few days ago, at https://www.facebook.com/The-Metaphor-Project-1263733840423146, and our F link in the column to the right. Please visit, like, and ask your networks to do the same!
NEW: If you are at the Netroots Nation ’17 conference in Atlanta right now, please stop by Booth 220 in the Town Hall (exhibit hall) to meet Emily Bookstein, our Youth Adviser, and she will talk with you about what we offer in depth.
Now more than ever, check out our Speaking American resources on this site, in my TEDx talk and in our book, Move Our Message: How to Get America’s Ear! (Links for these are to the right on this page.) The eBook Version of Move Our Message: How to Get America’s Ear is available in Kindle, with a new chapter. To get an advance look, try the ‘look inside’ feature on our Amazon page for the book. Our book is the most accessible way to quickly learn American Framing.
What The Metaphor Project is up to now as of 7.31.17: See our VIP frames above and also my new blog How to Write Slogans That Move! (Better than “a better deal!) Check out our previous blog Framing Our March Messages to Persuade in the next column too. We’re still marching!
Take a look at Getting Heard Beyond the Choir as well, in the recent posts section on this page. It’s getting more relevant every day. Don’t miss our brand new Still Featured Section in the next column. And visit Susan’s Twitter feed @susancstrong to see what other kinds of language she’s suggesting now about a wide range of issues.
Our Netroots Nation 2016 outreach report: We had an excellent Metaphor Project representative at Netroots Nation ‘16, which was in St. Louis, where the conference featured strong outreach to the Black Lives movement and other activists of color. Our rep this year was California criminal lawyer and Metaphor Project Adviser Laurie Saunders. We worked hard this year to update what we offered at our booth in the Exhibit Hall in St. Louis. Laurie found that our new oversize poster about saying “gun safety, not gun control” drew lots of favorable attention. And her example of the difference between saying “rules” versus saying “regulation” made people’s eyes light up, as they really got it about how much words/metaphors matter!
Correction: In our June 25, 2016 blog post, Redeem Our Nation’s Honor, we have made the following correction: Paul Kivel is one of the co-founders of SURJ (Showing Up for Racial Justice), not the founder.
On January 9, 2015, Susan C. Strong gave a TEDx talk entitled “How Speaking American Can Help Save America!” at the Vilar Center, in Beaver Creek, CO. Here’s a sample: “Save the U.S. from what? The perception that we are so divided as a nation that we citizens can no longer safely discuss ways to solve our problems among ourselves.” My speech focused on the way “speaking American” about action can help grass roots American citizens move our country forward again. My proof is the success of the Living Room Conversations project.For more info, see my talk on YouTube: https://www.youtube.com/watch?v=CcxEYXHWxqs. To get some sense of what was in the talk right away, see my blog post, The “One Big Family” Frame in 2015.
We have an addition to A Watershed Metaphor for These Times 11.22.14 on 2.2.15: Letters exchanged between me and Paul Krapfel, author of Shifting, after publication of this piece.
If you are just returning to this site today: Welcome to our current Metaphor Project WordPress website! We hope you enjoy using it. We’ve tried to respond to the many suggestions for improvements we have received from all of you over the years. In case you are just returning to the site now, some content has been rearranged or assigned to new categories: for example, new blog posts now appear on the Home page under the Blog heading.
The old “Examples” section is now called Blog Archive. Links to the sections are posted on the home page and on the Blog Archive page. The Tools and Resources sections have been reorganized as well. Please use our menus, search form, or site map to find any of the older content that you’re missing. And do let us know what you think of this new version of our site, launched at the end of 2014.